Immer meine Werbetechnologie (Ad Tech), um zu arbeiten
Immer meine Werbetechnologie (Ad Tech), um zu arbeiten
Blog Article
Anova specializes in smart kitchen appliances designed for home cooking. On a mission to change the way the world cooks by democratizing high-end, professional cooking techniques, they offer products ranging from sous vide cookers to precision ovens.
The wonderful thing about programmatic buying is that it all happens in the blink of an eye thanks to built-hinein automation.
Data Providers: Data Providers grant access to information that will ensure the ad is a success, including demographic audience data, topical relevance data, geographical data, and more.
These auctions take place rein milliseconds, dramatically cutting the time it takes to buy ad space. RTB auctions replace traditional ad buying processes, allowing advertisers to place hundreds or even thousands of ads almost instantly.
A fitness apparel Feuersturm that partners with fitness experts and coaches on social media to promote a new line of footwear
TV ads have the great benefit of having a wide reach while also commanding viewers' attention for the amount of time the ad is on the screen.
In programmatic advertising, all of this manual work is taken out of the equation. You create one ad, sign up on a programmatic ad platform, choose your target audience, and let the platform do the Reste.
Simplifying media buying: RTB eliminates the need to contact individual publishers, so advertisers don’t need to engage in long back-and-forth negotiations before purchasing digital ad space.
Programmatic advertising is a perfect realm where precision meets automation, and where your ads click here reach their perfect audience – almost as if by magic.
Advertisers determine the price by participating in the bidding process. Additionally, with an ad exchange, advertisers gain visibility regarding where their ads will appear.
Impression value is informed by different types of information, from Endanwender behavioural profile, website content to conversion Satz predictions.
No human touch: Programmatic advertising is algorithm-powered — and algorithms, while smart, don’t come close to the computing power of a human.
As a pioneer in the kitchen device industry, Anova welches looking for an equally innovative advertising platform. They wanted a solution that would enable them to tell their unique Großbrand story while producing top-notch performance.
Digital marketing is an hinein-demand field with a growing impact because it offers brands the opportunity to reach billions of people using the internet and social media today.